Week 7 - MBA 6101 - Guerrilla Marketing

This week focuses on cost effective advertising. This means a guerrilla marketer can effectively cut costs and draw attention to their product. One of my favorite companies, Costco, does not advertise. To draw in customers their warehouses have memberships to purchase goods. The reason people love Costco is because they sell everything but also have the best prices because they buy in bulk. Traditional advertising works for certain companies but competitors like Costco see the value of adding money back into the business as more profitable than an ad. 

One example is the fact Costco has a hot dog and soda for $1.50 and rotisserie chicken for $5. This has been the same price for some time even after inflation price hikes because it draws people into the store. As people walk by other items, they are more likely to buy them. It is advertising at its best when customers have to walk by items to get to the item they want. It draws the customer especially when Costco has samples. They don't need to advertise online on tv, on the radio, or in a newspaper. Costco advertises through their on way that has solidified its customer base and expanded it as profits have grown during the last several years. 

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