Warren Phillips Marketing Blog

 The conclusion of Surfing the Tsunami is important because it is the reality we need to continue to learn and grow. Failure to learn the lessons that have passed through time on changing times, new technology, and growth, lead to stagnation and obsolete thinking. A person does not have to only focus on computer science and AI, but a person needs to be aware of the changing market and times and should learn the concepts. In my field of nursing, I have integrated new technology into my practice such as ECMO to help patients recover multiorgan failure while they await a heart and/or lungs. It does not mean I do not have hesitancy or doubts but at the same time I see the value and potential lifesaving abilities. I can see ECMO or a form of it will be the future just like AI will be in the future.  AI has been in our lives for a while. It has been there for me when I was younger and used Microsoft Work. The clip known as Clippy would be the first AI I would interact with. As AI be...

Market research is important to understanding your customer base. Guerilla Marketing discusses two types or research: free research and paid research. The guerilla should take advantage of the free research to better appeal to their base and tailor their advertisement. One of the easiest ways is to have an informal survey that can be sent online or filled out at the time of purchase. I remember when I bought my first car a few years after graduating from college. The dealership wanted to know age, race, income, residency, and occupation. They wanted to know this to see who was buying their cars and how to tailor their ads to their future clients. One easy way to have a promotional discount such as new graduate discounts to outsell competitors in the same market. By focusing in on current and future clients and giving them a small but sizable discount, they can undersell competitors and build their client base. It works because I would go back to that dealership to look f...

The article discusses the use of AI writing text through key word searches. It is interesting because the article argues AI could and may be the future of writing as it evolves. AI could lead the future in marketing but it may not. I just finished reading the book, Tipping Point . In the book the author, Malcolm Gladwell, discusses the spread of an idea or disease in how it is kept stable until it reaches a tipping point and spreads to more people and continues to spread.  Although online advertisement is effective now, will it be as effective in five years. The book discusses the importance of network connection such as a phone. The first phone is connected to nobody but as more and more phones are connected the value increases. Telemarketing became popular because of the rise in phones. Over the years the effectiveness of telemarketing has decreased as people block calls. As AI predict and advertise to recently purchased items or key words in searches, people may block the online...

This chapter focuses on AI and the community that is learning how to build AI. It is important to learn, adopt, and becoming adept in AI but also being part of the community to make it happen is important as well. By learning together AI can be created to achieve magnificent goals and achievements. A scientist does not discover new knowledge alone but rather has a team taht works together to gain knowledge. By doing so it enhances the learning and the wealth of knowledge is shared. Just like in in science, the AI community needs to share what they learn to enhance AI interface. One of the biggest problems that i can see is the lack of a workforce to do strenuous jobs taht require physical labor such as moving packages. If an AI could be developed and made to figure the most effective route and move items more efficiently, it could replace human labor. Those jobs may be lost but it creates new jobs in AI maintenance, development, and repair. By working as a community, robots with AI cou...

This week focuses on cost effective advertising. This means a guerrilla marketer can effectively cut costs and draw attention to their product. One of my favorite companies, Costco, does not advertise. To draw in customers their warehouses have memberships to purchase goods. The reason people love Costco is because they sell everything but also have the best prices because they buy in bulk. Traditional advertising works for certain companies but competitors like Costco see the value of adding money back into the business as more profitable than an ad.  One example is the fact Costco has a hot dog and soda for $1.50 and rotisserie chicken for $5. This has been the same price for some time even after inflation price hikes because it draws people into the store. As people walk by other items, they are more likely to buy them. It is advertising at its best when customers have to walk by items to get to the item they want. It draws the customer especially when Costco has samples. They d...

 This chapter focused on cultural collaboration. This reminds me of the team my director and I are building. We want a dynamic team from different backgrounds because we care for patients of different backgrounds. To see if applicants are a good fit, we ask a series of questions based on themes: conflict, feedback, diversity, equity, and inclusion.  When I ask for the definition of each term; diversity, equity, and inclusion, I have an understanding of their values and how they see patients. Then I ask what it means to them in their practice. The nurses that understand this can give heart to heart examples of going the extra step in providing care for patients. For example, in a recent interview a nurse described how the Koran is sacred to Muslims. When she found an item on top of it, she immediately removed it. By respecting the patient and families wishes shows her compassion of care and cultural collaboration.