Warren Phillips Marketing Blog

The article addresses the reality of aging electronics and how to access those files. Being in a younger generation growing up with more modern electronics I did not think about obsolete technology. I still have a computer that has windows XP the runs old files from when I was a child using windows 95. Backwards compatibility has prevented me to see the reality of obsolete electronics. Yes, I did switch from a floppy disk to flash drive but the files on those were from middle school and no longer of any value. My family was slow to adopt technology so most of my photographs were hard copies. Even my game consoles either still run or have backwards compatibility. Is there a fear of losing files to newer programs that cannot run older programs? Yes, but I can usually save most of the files onto a lash drive and bring them to a new computer. I think the reality is that even if old photos are lost it does not matter in time. For example, cleaning out my grandfather's house many old pho...

Guerilla marketing required developing to a plan and sticking with it. This reminds me of Arizona Ice Tea , a company that prides itself on its low cost and high quality. Over the last thirty years the price has remained the same even as inflation has continuously increased. Their image and brand is based on great tea at a great price. One of the co-owners Vultaggio describes how keeping the price the same has been their market strategy for success. By raising the price, they will lose customers. By having the 99 cent price, he retains his customers. He knows his customer base enjoys his product because it tastes good and is far cheaper than his competitors. He values their loyalty and his brand is build on being affordable. Although raising prices would offset raising costs, it could lose his customers. This marketing strategy has been successful as well as diversifying the products sold by Arizona Ice Tea as well.

After reading this chapter from product to scale camp it reminded me of a recent article I read on Pelotons. Peloton is a fitness company that sells fitness bikes, treadmills, and has online subscription for trainers. The company became extremely popular during the pandemic due to gyms closing. Due to the overwhelming demand Peloton expanded rapidly to meet the demand and make more equipment. Now as demand has fallen Pelton has halted production due to oversupply. The reading reminded me that it is important to realize that because demand is high does not necessarily mean demand will remain high. To make a lasting product requires growing slowly to meet that demand. Peloton needs to resize the company and find a sustainable consumer base to support its equipment as well as continued subscription to their trainers. Peloton has been in business since 2011 but still is facing problems early start up face as they grow. Find a happy median of growth and sustainability as well as appropriat...

 As the rise in technology, AI is becoming more integrated into our lives. Some people are cautious as this integration takes place due to an upheaval of socioeconomic factors. Whether it is the right or wrong to continue this integration is has started and growing at a rapid pace. Being part of a generation that grew up with home computers and took computer classes in grade school it is not surprising the shift that is occurring. What is concerning to me is the shrinking middle class and how that impacts my ability to move up in work force. Will I be replaced by AI programs that could more efficiently perform my current role?  Luckily, the answer is no. AI integration into my role has already occurred and I review the data. Even though AI has made my position easier to review data, I still have to verify it and the data is not accurate due to program issues. I also am a leader for my unit help make decisions that no current AI system has the capacity to make. Nursing is a fie...

 Having an account hacked is a terrible feeling and leaves the person exposed and financially at risk. On a larger scale, bank, hospitals, and financial intuitions are larger firms that have millions of accounts for each person. If they are hacked, the hacker can steal any information on even more people. Working at a hospital with sick patients, hackers like to exploit patient's identities and medical history as leverage for money. It disgusts me that people would do this and potentially put patients at risks for their own financial benefit.  Luckily technology is being invented to prevent hacks and security breaches. Although current technology is behind in keeping pace with hackers, new quantum technology exists to prevent hacks. As an employee one of the easiest ways to prevent hackers access is to report any suspicious emails as phishing scams. By being vigilant and aware that hackers are using newer technology, users can take preventative measures until the upgrade on cu...

 AI rise into everyday life has started and will continue. Now AI poses a job risk as thousands of jobs could be lost as AI replace jobs. One example I have heard is fast food restaurant completely operated by robots. Although certain jobs may disappear, new jobs will be created as well as new incentives to shift and change the workforce will occur. The shift is already occurring as restaurants have switched to ordering on tablets instead of waitresses and waiters asking for orders. Time will tell the full impact of an AI driven economy. It is important as I progress in my career that I learn and adapt to changes. My recommendation is to learn new skills and attend classes to further promote yourself to be an asset. AI may take jobs away but by becoming an unreplaceable asset to a company it becomes harder for an employer to let you go and easier to find a new position. Spending the time now and investing in yourself will provide huge dividends in returns in the future.

" Ascent Your Start-Up " discusses the importance of having the right people beside you as you build a company. Having the wrong people can detrimentally impact the ability of a company's growth and future. Having the right people can make the journey more manageable as it becomes more difficult. This reminds me of Jim Collins book, " Good to Great " as he describes the importance of having the right people at an organization. He not only says you need the right people but also, they have to be in the right places.  Another aspect discussed in both books is leadership. The ability of leader to give guidance and insight on situations. It is not the leader being involved in every situation but rather their ability to resolve conflict early and create a collaborative environment. These leaders have the ability to inspire and lead by example. One day I hope to be the leader that people look up to.

Taking an idea to product is difficult. Many have failed. The idea could be amazing, but the product did not live up to expectations. This is seen in "Shark Tank" very often as products are too expensive to make for their true value. One person on the show taht stood out was Johnny Georges. He was a farmer selling cones to go around trees to protect them and use less water. He had a product that would save water and trees. The product worked but he lacked the necessary network and money to expand. Even after showing his products, several sharks refused to fund and help him due to low margins on his product. Johnny explained that he did not create this product for money but rather to help the farm industry. As Johnny went through the process of idea to product he struggled as well with how to sell his product. Had a great idea but without the right ability to market and sell to the right customer his product had no value. The key to his success was that he kept his product sim...

Guerilla marketing focuses on marketing efficiently and effectively to achieve higher market recognition which would in turn increase sales. One story on the news in London was just that. A strong campaign in guerilla marketing from being a non-existent restaurant in London to the #1 restaurant in London. Oobah Butler, a Londoner, created a fake restaurant but marketed it through reviews on trip advisor to become the #1 restaurant. I do not agree with making a fake restaurant, “ The Shed at Dulwich ,” but his marketing skills were amazing. He created the perception of a small restaurant through using words taht reflected his backyard. The food was based off of moods and the feeling was unique. The idea and creation of his restaurant drove the expectations and customers to wanting to go there. He had nonstop phone calls for reservations for months. His ability to create a product that nobody has ever had nor could get drove his restaurant to the top. Similarly, guerilla marketing em...

Marketing requires time and commitment to successfully raise brand awareness. I often am reminded of the show "Mad Men" on AMC. An advertising firm using tactics to help improve brands. The firms taht stay with the Mad Men do well over time and stay on as long-term clients. Time commitment is the key as Jay Conrad describes in "Guerrilla Marketing." By advertising consistently will increase sales over a long period. It works as I have seen countless commercials for the products I now own. The patience to wait and have the consumer be continuously reenforced with the idea of a product will increase sales. The use all different ways to advertise to promote their client's brand or product. From millions of dollars on advertising for fifteen seconds during the Super Bowl to having a product to the front of an aisle so it is seen by more customers. Even the labels and wrapper have an impact on sales and marketing. In " Blink " by Malcolm Gladwell, two diffe...

As technology advances AI will be integrated into daily tasks. Cars have started to have self-driving mode, vacuum cleaners can be set to memorize a floor plan and vacuum a house, and the use of AI for facial recognition software for phones. All of these and other AI developments over the last decade has changed the way we live. The common fear discussed in " Surfing the Tsunami " is the potential job loss. Jobs are lost and created in cycles depending on the technology of the time. Elevator operators, switchboard operators, and street lighter have become obsolete over time with new technology. Even though their jobs were lost, new jobs were created. It is important as a highly industrialized and technological society that workers retrain and learn new skills to adjust to the times. Some may argue that it is unfair that the job field they entered is disappearing. This argument is invalid because continued training in any profession is needed to stay in that field. My field of...

It is amazing how young teenagers have the ability to create products and dare bigger than those before them. The story of Gohar Khan is one of the many stories of when young adults reach for their dreams. I often enjoy watching the show " Shark Tank " because of the ideas people bring to the table.  One of the episodes had a teenager,  Taylor Rosenthal , showcase a vending machine with first aid supplies. I forgot about the idea for some time until my recent trip to Tacoma Airport and I saw one for the first time. It was quite impressive, and I could see the use for it in public places.  Marketing on social media platforms or through networking has led to the to the promotion of different products. I do not use Tik Tok but seeing how it is one of the most popular social media platforms it is essential to advertise on a platform that my future clients use. Depending on the product I was marketing, Tik Tok, Facebook, Twitter, or Instagram may reach my target audience....

The rise of automation has been changing the economy throughout the world. Since the Middle Ages, changes in technology such as farming has allowed increased harvesting at a faster pace. Currently new advances in robotics and artificial intelligence have allowed for increased use. Although technology allows future adaptations, it also has negative consequences. The rise of social media has allowed people to interact throughout the globe seamlessly but yet people feel disconnected and are consuming misinformation.  With each technological advance, consumers need to be aware of the negative impact of technology can have. Reliance and dependency on technology can lead to futility. One example that comes to mind is the use of intravenous pumps to deliver lifesaving medications in hospitals. As a nurse I understand their essential need and are critical to the care of sick patients. " Five Days at Memorial " describes the events of Hurricane Katrina as it ravaged the Southeastern U...

The growth and development of companies comes in phases. There is the initial startup with large growth opportunity. Then there is a period of overextension which may cause founders searching for their companies meaning. It is important that founders reevaluate their goals and trajectories and may need to reduce and organize their company before future growth. By focusing on a problem founders can utilize different ideas for solutions. As they reset and learn, companies can begin to grow again. Failure to reset and adjust, leads to startups going out of business. " Good to Great " by Jim Collins describes how companies are able to reach maturity and then strive for greatness. It is not only based on how the companies adapted but also focused on the mentality and perspective of the personnel leading the company. To succeed companies, need to see where the problem is and look to solve the problem. One example that exemplifies as a startup that nearly failed but is thriving is T...

In the ever-changing environment of business, marketing has been evolving form traditional methods to different methods such as guerilla marketing. By using guerrilla marketing, a business can focus on their ad on a specific group or person. This focus allows the ad to resonate with the viewer. The guerilla advertiser does not seek profit but rather seeks increased members. By focusing on the individual rather than the group, it funnels the ad to the achieve the most impact. The meaningful connection can be made to help enhance the consumer experience and promote advertisement. This connection is stronger and better than traditional advertising because the guerilla marketing focuses on new and existing consumers while traditional only focuses on new.  

 My name is Warren, and this is my first MBA class. I recently finished my MSN classes and wanted an MBA to broaden my background. I am currently an Assistant Nurse Director at a large hospital in Boston and hope to be a Chief Nursing Officer later in my career.  In my spare time I enjoy hiking, running, and biking. I recently traveled to Multnomah Falls in Oregon. This is me at the falls.  Outside of the outdoor activities, I also enjoy reading and playing cards with my family. I am excited for this coarse and hope to learn more about marketing.