Week 6 - MBA 6101 - Guerrilla Marketing

This week's reading on focusing on marketing reminds me of a story published on Business Insider and on TIME. Target marketing specialists noticed that a consumer would purchase certain products during major life events. Target's ability to predict major life events by tracking purchases was so accurate it could predict a pregnancy and due date. Target would send a congratulations card to the buyer about their soon to be child and coupons for baby products. What better way to entice more shopping then focusing in on their client and sending coupons on products they would buy. It was a great guerilla marketing strategy to focus on consumers that planned on buying those goods. The strategy worked well until an upset father stormed into the store demanding an apology from Target because his daughter was not pregnant but received the ad and coupons.

Guerilla marketing is important to be successful out maneuver competitors when it comes to marketing. Teh reading discusses how long-term companies have the advantage because they have built a reputation. Target trying to compete with Amazon, Walmart, and others created a brilliant marketing strategy by enticing customers to visit because Target could predict what they needed or wanted and were able to give discounts on those items through coupons. Although the strategy was intended to increase sales, it is a step to far into customers privacy. 

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