Week 6 - MBA 6101 - Google Ad

 After creating my website and google ad, I wanted to see the results of my advertisement. At first it seemed like nobody would view the website or click the ad, but I increased the daily amount from $1 to $5 and a change. My number of impressions increased, and clicks increased as well. The interface from google was surprisingly easy to navigate and use. To have improved results a deep dive into google ads would be helpful to learn more and run different ads through a campaign. 


In the future, I think an ad for a small business or webpage would be result in higher views and clicks as it would be more attractive. My friend has a podcast he wants to promote, and I think this would be a good marketing strategy to use to increase his followers. I look forward to future use of this application. It will be interesting to see if the trend increases again for my ad or it peaked on June 4th. 

Comments

Post a Comment

Popular posts from this blog

Week 7 - MBA 6101 - AI Text

Image
The article discusses the use of AI writing text through key word searches. It is interesting because the article argues AI could and may be the future of writing as it evolves. AI could lead the future in marketing but it may not. I just finished reading the book, Tipping Point . In the book the author, Malcolm Gladwell, discusses the spread of an idea or disease in how it is kept stable until it reaches a tipping point and spreads to more people and continues to spread.  Although online advertisement is effective now, will it be as effective in five years. The book discusses the importance of network connection such as a phone. The first phone is connected to nobody but as more and more phones are connected the value increases. Telemarketing became popular because of the rise in phones. Over the years the effectiveness of telemarketing has decreased as people block calls. As AI predict and advertise to recently purchased items or key words in searches, people may block the online...
Read more

Week 7 - MBA 6101 - Surfing the Tsunami

Image
This chapter focuses on AI and the community that is learning how to build AI. It is important to learn, adopt, and becoming adept in AI but also being part of the community to make it happen is important as well. By learning together AI can be created to achieve magnificent goals and achievements. A scientist does not discover new knowledge alone but rather has a team taht works together to gain knowledge. By doing so it enhances the learning and the wealth of knowledge is shared. Just like in in science, the AI community needs to share what they learn to enhance AI interface. One of the biggest problems that i can see is the lack of a workforce to do strenuous jobs taht require physical labor such as moving packages. If an AI could be developed and made to figure the most effective route and move items more efficiently, it could replace human labor. Those jobs may be lost but it creates new jobs in AI maintenance, development, and repair. By working as a community, robots with AI cou...
Read more

Week 8 - MBA 6101 - Guerrilla Marketing

Image
Market research is important to understanding your customer base. Guerilla Marketing discusses two types or research: free research and paid research. The guerilla should take advantage of the free research to better appeal to their base and tailor their advertisement. One of the easiest ways is to have an informal survey that can be sent online or filled out at the time of purchase. I remember when I bought my first car a few years after graduating from college. The dealership wanted to know age, race, income, residency, and occupation. They wanted to know this to see who was buying their cars and how to tailor their ads to their future clients. One easy way to have a promotional discount such as new graduate discounts to outsell competitors in the same market. By focusing in on current and future clients and giving them a small but sizable discount, they can undersell competitors and build their client base. It works because I would go back to that dealership to look f...
Read more