Week 2 - MBA 6101 - Guerrilla Marketing

Guerilla marketing focuses on marketing efficiently and effectively to achieve higher market recognition which would in turn increase sales. One story on the news in London was just that. A strong campaign in guerilla marketing from being a non-existent restaurant in London to the #1 restaurant in London. Oobah Butler, a Londoner, created a fake restaurant but marketed it through reviews on trip advisor to become the #1 restaurant.

I do not agree with making a fake restaurant, “The Shed at Dulwich,” but his marketing skills were amazing. He created the perception of a small restaurant through using words taht reflected his backyard. The food was based off of moods and the feeling was unique. The idea and creation of his restaurant drove the expectations and customers to wanting to go there. He had nonstop phone calls for reservations for months. His ability to create a product that nobody has ever had nor could get drove his restaurant to the top. Similarly, guerilla marketing employs tactics to promote a business from a different angel or perception to increase recognition of the brand or product. By doing so creates a feeling of comfort if it is liked and customers and client will want to go back.

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