Week 8 MBA 6101 Final Post

 My thoughts on the marketing and the impact can be summed up in the book, Tipping Point. The concept of effective marketing can be analyzed from a tipping point perspective. When an idea or advertisement maintains a presence on the consumer it can build momentum. To do this, innovators and early adopters such as in Roger's Theory begin the shift. If the early adaptors are able to spread the news about a product it will slowly but increasingly spread.



In Tipping Point, Hush Puppies, a shoe brand was nearing its end as popularity and sales were at an all-time low. Sales were roughly 30,000 in the early 1990s nearing the end of the shoe company until a small group of people in New York were buying Hush Puppies at small stores. This group were the innovators and early adopters that spread the word about Hush Puppies and by mid 1990s sales skyrocketed. Truly innovative marketing can take this example and find products that can will be popular and increase sales until everyone wants to buy it. That is the guerrilla marketing at its finest as sales increase due to word of mouth. One example that comes to mind is my sister who convinced not only my other sister but several of her friends to all buy Pelton's. The word of mouth has a major impact on marketing and people's influence to buy products.



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