Week 4 - MBA 6101 - Ascend Your Start-Up

After reading this chapter from product to scale camp it reminded me of a recent article I read on Pelotons. Peloton is a fitness company that sells fitness bikes, treadmills, and has online subscription for trainers. The company became extremely popular during the pandemic due to gyms closing. Due to the overwhelming demand Peloton expanded rapidly to meet the demand and make more equipment. Now as demand has fallen Pelton has halted production due to oversupply.

The reading reminded me that it is important to realize that because demand is high does not necessarily mean demand will remain high. To make a lasting product requires growing slowly to meet that demand. Peloton needs to resize the company and find a sustainable consumer base to support its equipment as well as continued subscription to their trainers. Peloton has been in business since 2011 but still is facing problems early start up face as they grow. Find a happy median of growth and sustainability as well as appropriate pricing would help right the company.

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