Week 3 - MBA 6101 - Guerrilla Marketing

Marketing requires time and commitment to successfully raise brand awareness. I often am reminded of the show "Mad Men" on AMC. An advertising firm using tactics to help improve brands. The firms taht stay with the Mad Men do well over time and stay on as long-term clients. Time commitment is the key as Jay Conrad describes in "Guerrilla Marketing." By advertising consistently will increase sales over a long period. It works as I have seen countless commercials for the products I now own. The patience to wait and have the consumer be continuously reenforced with the idea of a product will increase sales.


The use all different ways to advertise to promote their client's brand or product. From millions of dollars on advertising for fifteen seconds during the Super Bowl to having a product to the front of an aisle so it is seen by more customers. Even the labels and wrapper have an impact on sales and marketing. In "Blink" by Malcolm Gladwell, two different brands are compared. One is superior in taste and quality than the other, but the market is shared equally. The reason for this discrepancy is the guerrilla marketing strategy of making the inferior product look superior by the foil wrap covering the cork. By tailoring marketing to the consumer, a products can be sold more effectively.

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