Week 2 - MBA 6101 - Ascend Your Start-Up

Taking an idea to product is difficult. Many have failed. The idea could be amazing, but the product did not live up to expectations. This is seen in "Shark Tank" very often as products are too expensive to make for their true value. One person on the show taht stood out was Johnny Georges. He was a farmer selling cones to go around trees to protect them and use less water.


He had a product that would save water and trees. The product worked but he lacked the necessary network and money to expand. Even after showing his products, several sharks refused to fund and help him due to low margins on his product. Johnny explained that he did not create this product for money but rather to help the farm industry.

As Johnny went through the process of idea to product he struggled as well with how to sell his product. Had a great idea but without the right ability to market and sell to the right customer his product had no value. The key to his success was that he kept his product simple, he knew who he needed to sell his product to, and he had a strong pitch. This is what kept his product going until he was able to make a strong pitch and deal on "Shark Tank".




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