Week 1 - MBA 6101 - Guerrilla Marketing

In the ever-changing environment of business, marketing has been evolving form traditional methods to different methods such as guerilla marketing. By using guerrilla marketing, a business can focus on their ad on a specific group or person. This focus allows the ad to resonate with the viewer. The guerilla advertiser does not seek profit but rather seeks increased members.


By focusing on the individual rather than the group, it funnels the ad to the achieve the most impact. The meaningful connection can be made to help enhance the consumer experience and promote advertisement. This connection is stronger and better than traditional advertising because the guerilla marketing focuses on new and existing consumers while traditional only focuses on new.  


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